Our History
If you are here it is because you are interested in our story and want to know a little more about us, so let's get to it.
We are Alejandro and Alberto Romero, brothers and founders of the jewelry brand MIMÍKOKÓ. We are from Málaga and decided to start this project in 2020, in the middle of the pandemic, eventually opening our physical store in the Historic Center of Málaga and online in May 2021.
We come from a family with a long tradition in jewelry. In fact, we are the third generation of jewelers, a tradition inherited from our grandfather, José Romero, who started his journey in the sector in 1959, and from our father, José Luis Romero, who still works as a jeweler with one of the most emblematic jewelry stores in Málaga, José Luis Joyero, since 1983. And that's how we started from a young age to live that interest in the world of gems and jewelry, which later became our passion.
But it wasn't all in the blink of an eye... Both Alberto and I, Alejandro, have diverse academic studies and work experience. Alberto has a degree in psychology from the University of Málaga and, just before the pandemic began, worked as a human resources consultant at a company in Málaga. I finished translation and interpretation in 2008 also at the University of Málaga and worked and lived for almost 8 years in Dubai as a flight attendant for an airline. Back in Málaga, I studied a master's in digital marketing and worked at Málaga airport... until the pandemic arrived and both my brother and I lost our jobs.
It was then, at the beginning of 2020, that we decided to start a business and follow in the footsteps of our father and grandfather. But we didn't want to open just another jewelry store, one that sold conventional jewelry. We wanted to add value to what was already on the market, focusing on a specific type of jewelry to offer you pieces you can enjoy every day and not just keep in a jewelry box for special occasions. And that's how MIMÍKOKÓ was born: a brand of minimalist, modern, designer, and at the same time timeless jewelry, made in 18 and 9 karat gold with diamonds and other precious and semi-precious stones, featuring current and trendy designs.
A quick timeline about our jewelry family :)
1959
Our grandfather opens his first store on Comedias street in Antequera (Málaga).
1965
Second jewelry store opened on the same Comedias street in Antequera. Things are going well!
1973
Our father joins the store of our grandfather to work side by side and they open a store on Alarcón Luján street, in the heart of the Historic Center of Málaga.
1983
Our grandfather retires and our father renovates the jewelry store and begins to manage the business on his own.
1987
4 years later, our father leaves the place where he had worked until then and acquires another on the same Alarcón Luján street to set up a bigger store. He has been offering his jewelry on this very street for more than 40 years!
2020
Year 2020. During the lockdown, we began to conceive the creation of a jewelry brand that, later, would be called MIMÍKOKÓ.
2021
We, Alejandro and Alberto, the sons and grandsons of José Luis Romero and José Romero, respectively, found the jewelry brand MIMÍKOKÓ, a new concept of minimalist and designer jewelry.
At the same time, we have trained, and in September 2022, we obtained the diploma in gemology from the IGE (Spanish Gemological Institute), the largest and most prestigious reference center in research, analysis, study, and dissemination of gemology in Spain.
Our Objective
Our goal as a brand is ambitious. MIMÍKOKÓ was created to establish a new concept of affordable, accessible jewelry with personality for you, jewelry that you can enjoy on any occasion, regardless of your style. Quality and design pieces using the most artisanal and traditional manufacturing processes that represent the brand 100%. We bet on "less is more" in jewelry, giving importance to design, exclusivity, and the best materials, 18 and 9 karat gold, and precious and semi-precious stones.
Manifesto
Tradition and minimalism
We bet on tradition in the production process combined with the new tools offered by the sector: our team of jewelers manufactures and designs our jewelry in a traditional way, giving importance to even the smallest detail, always offering minimalist jewelry designed for you and inspired by the latest trends.
Materials of the highest quality
We use materials of the highest quality: our jewelry is made exclusively with 18 karat gold and 9 karat gold and is accompanied by semi-precious or precious stones. In addition, all our diamond jewelry, both natural and created, comes with a quality certificate issued by us, expert gemologists, certifying the color, cut, clarity, and carats of the diamonds.
Passion for what we do
Both Alberto and I love what we do, which is why we constantly work to offer you the best service so that you can enjoy your MIMÍKOKÓ jewelry always and have them look timeless.
Committed to the environment
In our way of working, we believe that being sustainable is not a label, but a continuous effort of constant improvement. Working towards sustainability consists of making improvements in our sector that affect the environmental, social, and economic orders that impact humanity and our planet. You can read all the information about our work towards sustainability here.
